What is AdSense?
Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call Adwords.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.
This program is called AdSense.
Every website owner should at least consider the program. Even if your site is just for information purposes, you can still participate and make decent money with AdSense or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
How AdSense Works
Don't like to read a lot of text? Watch this 4-minute video on how AdSense works.
"Is Google Crazy?"
I know what you're probably thinking...
"What's the catch here? Why would Google just give away money advertisers are paying them?"
The answer...
Because Google is very smart.
If you understand how AdSense works, you will see that it's a win-win situation for everyone involved, and the bottom line benefits Google. Let me explain...
Since the advertiser's ads are now being displayed on more web sites all over the internet (instead of just Google's site), they are getting much more exposure. More exposure means more clicks and even more traffic for their site over a shorter period of time.
This is good news for Google because the more traffic the advertisers receive, the faster their advertising funds are used up.
Remember, they get charged every time their site gets a visit; and of course, it is Google's hope that they'll continue to keep funneling more money into their account for more ad exposure.
What an ingenious way for Google to increase the amount of money they earn from advertisers while building loyalty with website owners (like us) who are now getting paid to help them advertise.
Of course, I'd expect nothing less from the most popular search engine on the web. :)
Google AdSense Program Policies
Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.
Invalid Clicks and Impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.
Encouraging Clicks
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.
Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.
Sites with Google ads may not include or link to Pornography, adult or mature content Violent content Content related to racial intolerance or advocacy against any individual, group or organization, Illicit drugs and drug paraphernalia content, Sales of beer or hard alcohol, Sales of tobacco or tobacco-related products, Sales of prescription drugs, Sales of weapons or ammunition e.g. firearms, firearm components, fighting knives, stun guns, Sales of products that are replicas or imitations of designer goods, Sales or distribution of coursework or student essays, Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails.
Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.
Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language.
